
SEO & SEM in 2025: AI-Powered Search, Voice Optimization, and Zero-Click Results Transform Digital Visibility
As search engines evolve and user behavior shifts, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies are undergoing a significant transformation in 2025. Powered by AI, conversational search, and zero-click results, digital marketers are rethinking how to attract, engage, and convert users across platforms. AI is Reshaping the Search Landscape Search engines like…