2025 Global Customer Engagement Review

Braze assembled our fifth Global Customer Engagement Review, which examines key emerging trends for marketers in 2025. Braze surveyed 2,300 marketing leaders across 18 countries to learn what’s working for top-performing brands, what the future of customer engagement looks like, and actionable solutions to the strategic challenges they present. In this exclusive Braze review, uncover:…

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SEO-First Blogging: How Search Algorithms Are Reshaping Content Marketing

For B2B marketers, blogging without SEO is like launching a rocket without navigation—it might go far, but it won’t land where you want. In 2025, SEO-first blogging isn’t just about keyword stuffing or meta tags. It’s about creating intent-driven, search-aligned, and experience-rich content. Search engines have matured. Algorithms like Google’s MUM (Multitask Unified Model) and…

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AI-Powered Blogging: The New Era of Content Creation

The landscape of blogging in B2B marketing is transforming rapidly, and artificial intelligence is leading the charge. AI-powered tools are no longer just “nice-to-haves”—they’re central to how top brands are producing consistent, high-quality content at scale. At the core of this shift are technologies like OpenAI’s ChatGPT, Jasper, and Copy.ai, which assist content teams in…

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The Ethics of AI in Creative Industries: Navigating Authorship and Intellectual Property

Artificial Intelligence is increasingly making its mark in creative fields such as art, literature, and entertainment. While AI-generated content offers new possibilities, it also raises significant ethical questions about authorship, intellectual property (IP), and the value of human creativity. The Rise of AI-Generated Content AI tools are now capable of producing artwork, writing articles, composing…

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The Rise of Emotionally Intelligent Chatbots: Transforming Customer Engagement

In the ever-evolving landscape of AI, emotionally intelligent chatbots are emerging as a game-changer in customer engagement. Unlike traditional chatbots that merely process queries, these advanced systems leverage Natural Language Processing (NLP) to understand and respond to human emotions, creating more personalized and empathetic interactions. Understanding Emotionally Intelligent Chatbots Emotionally intelligent chatbots utilize sentiment analysis,…

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Advancing Healthcare: NLP’s Role in Medical Data Analysis

Natural Language Processing (NLP) is playing a pivotal role in transforming healthcare by enabling the analysis of vast amounts of unstructured medical data. From clinical notes to research papers, NLP tools are assisting healthcare professionals in extracting meaningful insights to improve patient care . By processing and interpreting complex medical texts, NLP models can identify…

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Enhancing Real-Time Communication: NLP in Video Conferencing

The integration of Natural Language Processing (NLP) into video conferencing platforms is transforming real-time communication, making interactions more seamless and inclusive. Google’s recent updates, including enhancements to Google Beam and the introduction of Gemini Live, exemplify this trend . Google Beam, formerly Project Starline, now offers improved real-time communication experiences, while Gemini Live enables interactive…

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